Social Value is a broad and complex concept but can generally be described as the contribution of activities to social, economic and environmental wellbeing. The real estate and development industry has a significant influence on social value creation by shaping human activities directly and indirectly, through real estate and infrastructure investment, development, operation and management. 


COCREATIF specialises in helping real estate and development sector organisations, both in public and private sectors, optimise their contribution to social value creation throughout the development lifecycle. In particular, we focus on social aspects, such as wellbeing, equity, social cohesion and cultural identity, which are difficult to quantify and to account for when making decisions in investment, development and management of buildings and places.


This requires a "place-based" approach that is tailored to local needs and vision, as well as each organisation’s missions and aspirations. Our support addresses three key areas for change - Strategy, Operation and People - as described below. 


Incorporating social value creation at a strategic level is essential to optimise overall business performance, identify new opportunities and drive business innovation. 

We assist the development of a high-level framework that reflects corporate missions and strategies and/or a more detailed framework for a specific portfolio, fund, asset or development project. 


This typically involves:

  • reviewing the current practice and identifying improvement opportunities using a theory of change

  • co-creating frameworks and strategies through workshops and other types of engagement

  • identifying a set of goals and priority themes. 



To ensure all key decisions are aligned with the corporate mission and strategy, we work with you to identify key decision making points and develop a set of objectives, KPIs and metrics for each. They will be tailored to specific purposes of decisions required and to available resources (e.g. data and time). 


KPIs and metrics might be drawn from existing metrics and research or developed specifically as required. We recommend a minimum set of KPIs and metrics that is meaningful and proportionate to the decisions being made and their possible consequences. 


Our approach helps you ask the right questions at the right stage. 


Social value can and should be integral to the corporate strategy and all business activities. We help you this integration through tailored engagement. 


This may involve:

  • appraisal of current practice and existing resources

  • capacity building 

  • support for the development of a consultant brief. 


We also contribute to formal education programmes through collaboration with universities and other training providers. 

Our engagement in public speaking, roundtable discussions and mentoring is also aimed to raise awareness of the opportunities for the real estate and development sector to contribute to social value creation. 


We work with clients across sectors through the whole lifecycle of the built environment.


Below is a summary of benefit and applications of our service in different business areas.





Combined authorities

Local authorities



Better liveability / prosperity


Social return on investment

Effective public services

Cost savings

Corporate strategies

Local plans and area strategies

Planning application appraisal

Public - private partnership

City ranking, liveability / prosperity index




Fund managers

Estate owners

Low-risk stable income

Responsible investing

Impact investing

Social / political risk mitigation

Social due diligence

Local needs analysis

Social impact, social value, ESG strategies

'Place-based' investment strategy development

New investment product development





Urban designers




Value enhancement

Value alignment

Efficient planning process

Effective stakeholder communication

Development brief / proposals

Design option assessment

Enhanced socio-economic impact assessment

Public consultations

Performance monitoring (POE) strategy 




Asset managers

Property managers

Value enhancement

Stable income from leasing

Tenant attraction / retainment

Operation / maintenance cost saving

Asset strategies

Leasing strategies

Asset valuations

Performance monitoring and reporting

Tennant management

We develop a bespoke scope for each client.

Please get in touch to discuss how we can help you.